Brand New Research about Tech Trends 2016

Innovating in the Digital Era - Report by Deloitte University Press 

"In a business climate driven by powerful digital forces, disruption, and rapid-fire innovation, every company is now a technology company. Whereas technology was traditionally confined largely to operations and execution, its digital expression now informs all aspects of business, from ideation to delivery. We witness daily how it drives product design, upends venerable business models, and rewires competition...
The theme of this year’s report is innovating in the digital era, which is inspired by the opportunities today’s CIOs—across industries, geographies, and company sizes—have to shape tomorrow for every corner of their organizations by transforming “business as usual.” These leaders are in a rare position to imagine a future, and then harness innovation to build it responsibly from the realities of today...

Tech Trends features perspectives from client executives, industry and academic luminaries, and our global network of Deloitte professionals, all exploring major trends that are helping organizations innovate in the digital era. We also examine the roadmaps and investment priorities of start-ups, venture capitalists, and leading technology vendors...
Over the next 18–24 months, the only constant may be the specter of constant change. Amid this turmoil, organizations that can confidently and purposefully harness technology trends will find great opportunities to refocus, to revitalize, or even to inspire. Think beyond incremental adoption patterns. Look not only for ways to do familiar things differently, but also to do fundamentally
different things. Launch new processes, products, and services, and seek out new ways to compete. No matter what the scope, the time for you to act is now. Build tomorrow, starting today."

Download "Tech Trends 2016 - Innovating in the digital era

The Essential Guide to Online Marketing - New Fifth Edition

“Quirk’s eMarketing handbook covers all the most important concepts which are necessary for eMarketing excellence today. I would highly recommend it as both a study guide and a practitioner’s reference manual. Congratulations to the QuirkStars on all the thought, research and work that has obviously gone into this.”

Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business

“WOW! It is an inspiration to see such a well written and truly essential guide to online marketing being written by South Africans! eMarketing: The Essential Guide to Online Marketing should be read and referenced by every smart marketer who is dealing with
the complicated world of eMarketing.”

Bronwen Auret, Online Marketing Specialist, South African Tourism

“The perfect starting point for anyone entering the world of online marketing…. truly impressive.”

Stafford Masie, Country Manager, Google South Africa

Download eMarketing: The Essential Guide to Online Marketing (pdf)

 
eMarketing: The Essential Guide to Online Marketing 
(Fifth Edition) 
by Rob Stokes and the Minds of Quirk
First published 2008 by Quirk eMarketing (Pty) Ltd.

This book is published under the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License. This means that you can share and distribute this work and you can even modify it, as long as you do not use it for commercial gain, you share all modifications and you credit Quirk eMarketing (Pty) Ltd.

Micro-Moments: Your Guide to Winning the Shift to Mobile

Micro-Moments as the New Battleground for Brands - eBook by Google

Micro-moments are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.

Thanks to mobile, micro-moments can happen anytime, anywhere.
In those moments, consumers expect brands to address their needs with real-time relevance.
Here’s a complete guide with strategies, insights and customer examples for mastering micro-moments.


Download "Micro-Moments: Your Guide to Winning the Shift to Mobile"

The Perfect Social Media Post - Cheet Sheets by Simply Measured

How do you craft the perfect post on Facebook, Instagram, Twitter, Pinterest, and Periscope?
The answer to this question is different for every brand, depending on your business goals and personality, but we’ve compiled some general pieces of guidance to help you out. Learn more...

Download How to Create the Perfect Post on Any Network 

Simply Measured is a fast-growing team of data geeks dedicated to making the world of analytics and reporting a better, more beautiful place. Find out more at simplymeasured.com

THE DEFINITIVE GUIDE TO MOBILE MARKETING by Marketo

Since the introduction of the iPhone in 2007, smart phones, tablets, and mobile devices have permeated all aspects of our lives. These devices allow for communication, commerce, and interaction on a level never previously seen. This creates tremendous opportunities for marketers.

The rapid adoption of mobile has changed marketing forever. Consumers are now tied at the hip to their smartphones and tablets, and as a result, marketers can now engage with buyers in a very personalized, relevant, and always-connected way. Mobile has and will continue to create tremendous opportunities for persistent engagement.

This produced by Marketo guide explains:

• What is mobile marketing?
• How to create a mobile marketing strategy
• How to use SMS/MMS messaging
• The benefits of using responsive design
• Everything you need to know about apps
• How to measure and optimize your mobile strategy

Download THE DEFINITIVE GUIDE TO MOBILE MARKETING