10 Ways Big Data Will Modernize Your Crisis Communications Plan

A Must Read e-Guide for All PR and Digital Communication Experts Who Live in Modern Times

The modern-day crisis can be defined in relation  to a digital footprint. Specifically, every crisis needs to be managed by the 3 V’s:

• Volume refers to the amount of data (i.e. millions of tweets, hundreds of media mentions or thousands of social media shares). 

• Velocity represents the speed at which that data is generated (i.e. number of tweets per second or online news stories per hour). 

• Variety refers to the variety of data generated, (i.e.images and Hashtags from Instagram, traditional broadcast stories, online story syndication, Tweets and videos from YouTube).

Based upon Zignal Labs' experiences, three trends ring true for every modern crisis:

1. A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day. This influx of data grows exponentially due to the rapid proliferation of mobile devices and the digitization of consumers - generating an incredible 2.5 quintillion bytes of data every day.

2. Conventional approaches no longer work: In a modern crisis, the volume, velocity and variety of data will immediately overwhelm traditional tools and processes. Even the best laid plans can’t adequately address the challenges associated with a crisis instantaneously unfolding and mutating across digital and mobile channels.

3. Data provides the blueprint for a solution: While the data tsunami poses an
immediate challenge for any crisis communications team, data will also provide a path to a solution. Specifically, data will reveal critical trends, patterns and insights in the wake of a crisis to empower communications, PR, public affairs and marketing teams.

With an understanding that data will ultimately become a brand’s biggest threat during a crisis and a path to a solution, cross-functional teams within the enterprise must modernize their crisis communications plans accordingly. The following ten-point framework offers guidance that any organization can employ during the planning, response and assessment phases of a crisis.

Download Zignal Labs' "10 Ways Big Data Will Modernize Your Crisis Communications Plan"

The Guide for Instagram Advertising 2016

The Performance Advertiser’s Guide to Instagram - short but very useful eBook by AdRoll

Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel.

The experienced Instagram advertiser, will find some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, the guide will break down how to get the most out of it.

Download "The Performance Advertiser’s Guide to Instagram"

Best Guides about Facebook Advertising and Facebook Analytics for 2016

I present to your attention two extremely useful guides which give you all the basics you need to know about Facebook Marketing:

The Complete Guide to Facebook Advertising by Kevan Lee, published by Buffer and

The Complete Guide to Analytics on Facebook by Simply Measured, 2016 edition.

Download The Complete Guide to Facebook Advertising

Download The Complete Guide to Analytics on Facebook

Complete Guide to Analytics on Facebook, 2016 edition from Boris Loukanov

The Best LinkedIn Marketing Guide 2016

The Sophisticated Marketers'Gude to LinkedIn - by LinkedIn Marketing Solutions Team

"This guide was written with you in mind, the sophisticated marketer. Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue with LinkedIn."

 


Download "The Sophisticated Marketers'Gude to LinkedIn"

KPCB Internet Trends 2016 Report

The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at the following:

• Global Internet users have surpassed 3B; India has supplanted the US as the world’s second-largest Internet market.
• Internet user growth remains consistent (led by acceleration in India), while smartphone user and shipment growth have slowed.
• In the face of a slowing global economy, key macro growth drivers from the past 2 decades are less certain.
• Internet advertising (particularly via mobile) continues to grow, but so does ad-blocking, pushing the envelope on development of more innovative ad formats.
• New online-first brands have rapidly grown in popularity for the millennial generation with their focus on omni-channel and personalized distribution strategies.
• In communication, video and images shared are growing as a means of storytelling; creators, consumers, and advertisers are taking part.
• Messaging has evolved from simple, expressive conversation to business-focused use cases, with Asian platforms often leading the way.
• More efficient and often more convenient than typing, voice-based interfaces are ramping quickly and creating a new paradigm for human-computer interaction.
• Transportation is being re-imagined, as the rise of car computerization, autonomous driving, and sharing transform our understanding of mobility.
• Looking to China, Internet leadership continues, as the country boasts global innovation powerhouses in e-commerce, messaging, travel, financial services, and on-demand transportation.
• The proliferation of data generated by a multitude of devices has fostered tremendous business opportunity, but privacy concerns abound.

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