Full Info about London 2012 Olympic Creative

Artistic Directors

Danny Boyle is the Artistic Director of the Olympic Games Opening Ceremony.

A British filmmaker and producer, he is best known for his work on films such as Shallow Grave, Trainspotting, 28 Days Later, Sunshine, 127 hours and Slumdog Millionaire. For the latter, Boyle won numerous awards in 2008, including the Academy Award for Best Director.

Kim Gavin is the Artistic Director of the Olympic Closing Games Ceremony

He is the creative force behind the live performances of record-breaking British band Take That, including the critically acclaimed Circus shows in 2010 and the European Progress Tour with Robbie Williams in 2011.

Creative team for Olympic Opening and Closing Ceremonies:

The Executive Producers overseeing the Opening and Closing Ceremonies of the London 2012 Olympic Games and Paralympic Games are:

Stephen Daldry CBE
Executive Producer, Creative (Chairman)

Stephen began his career at the Sheffield Crucible where he directed various award winning productions. He has won innumerable awards on Broadway as well as the West End. Daldry made his feature film directorial debut with Billy Elliot. His next film was The Hours followed by The Reader. Stephen has received an Academy Award nomination for all three of his films. His stage musical adaptation of Billy Elliot, with music by Elton John, opened in London in 2005.  The production opened on Broadway in 2007, winning 10 Tony Awards and is the most honoured British production in the history of the American theatre.

Mark Fisher
Executive Producer, Production Design

Mark is an architect with an international reputation for creating spectacular live entertainment. He has designed some of the most memorable rock concerts ever staged, including ‘The Wall’ for Pink Floyd, every Rolling Stones show since 1989, and every U2 concert since 1992. He also designed the theatre, scenery and acrobatic effects for Cirque du Soleil’s ‘KÀ’ at the MGM Grand in Las Vegas, and the opening and closing ceremonies for both the 2006 Turin Winter Games and 2008 Olympic Games in Beijing.

Hamish Hamilton
Executive Producer, Broadcast

Hamish is a Grammy and BAFTA Award nominated British television director, arguable the best live television director in the world.  He is most known for directing concert videos and award shows. He has directed several concert DVDs for U2, Madonna, and Jennifer Lopez, as well as the MTV Video Music Awards, MTV Europe Music Awards, the Super bowl half time show and this year’s Academy awards. Hamish joins the team to ensure that, from the outset, our creative ideas evolve with television in mind.

Catherine Ugwu
Executives Producer, Production

Catherine has been involved in some of the world’s largest and most prestigious public events, she was the Senior Producer for the Strategic Phase of the Opening, Closing and Victory Ceremonies of the Vancouver Winter Olympics, she produced the Opening Ceremony for the 15th Asian Games in Doha, Qatar in 2006, the Closing Ceremony for the XVII Commonwealth Games in Manchester in 2002 and a large-scale performance spectacle to mark the opening of the Millennium Dome London in 2000. She has been a consultant and programmed numerous international arts festivals in Mexico City, Adelaide, Antwerp, Accra, Los Angeles and New York.

More Information in London 2012 Media Guides:

London 2012 Olympic Opening Ceremony Guide

London 2012 Olympic Closing Ceremony Guide

Seth Godin: The Circles of Modern Marketing

Very important marketing diagram published Seth Godin in his blog. 

It is to remind us some valuable truths about XXI century modern Marketing concept. 

First: Marketing is NOT Advertising! 

And many more...

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The Noob Guide to Online Marketing

Everything a non-Marketer Needs about Online marketing to Take a Business from Zero to Hero

by Oli Gardner

Oli is Co-founder and Director of Marketing at Unbounce. He is a former creative director & interaction designer and tends to use metaphor more than he probably should in his writing. He likes it when you jump in the conversation by commenting and finds writing in the 3rd person like this slightly awkward.

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Strategies for Effective Tweeting

A Statistical Review

Publisher: BUDDY MEDIA

Several years ago, words like Twitter, Tweet, hashtag and Retweet were part of a vocabulary limited to early adopters in social media. Today, it’s hard to watch television, look at an advertisement or walk down the street without seeing a prompt to Tweet or use a particular hashtag.

With a social network that has 140 million active users 1 producing 340 million Tweets per day, Twitter has firmly established itself as a key player in the soci al space, and brands agree.According to research by Buddy Media and global research firm Booz and Co.2, 77% of marketers listed Twitter as one of their top three priority social platforms.Our research reveals that Twitter is particularly powerful at driving “amplification” for brand messages. In fact, 78% of user engagement with a brand’s Tweets is in the form of Retweets,while replies, which form the basis for “conversation,” make up only 2 2% of engagement. Twitter drives a lot of traffic elsewhere on the web, too, as users can also take action on Tweets byclicking links.

According to Buddy Media data, link clicks account for 92% of all user interaction with Tweets. That’s a lot of clicks.As with any social network, it is not enough to simply publish content and hope for the best.Instead, you need to know when to Tweet, what to Tweet and how often to Tweet. That’s why Buddy Media conducted an in-depth study to provide guidance on these topics and more.The result is our latest research report, “Strategies for Effective Tweeting: A Statistical Review.”

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Strategies for Effective Tweeting: A Statistical Review

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The Future Of Interactive Marketing

Or "How Embracing CORE Directives Will Help You Foster Adaptability"
by Shar VanBoskirk and Emily Riley
with Christine Spivey Overby, Moira Dorsey, Suresh Vittal, Jennifer Wise, and Angie Polanco

Published by Forrester Research - Making Leaders Successful Every Day

Interactivity is changing life as we know it, a scope too big for most firms’ siloed, understaffed interactive marketing organizations. The solution? To customize, optimize, respond, and empower (CORE). By championing these directives, interactive marketers will help their firms adapt to the new customer and technology disruptions of the next digital decade. Start your efforts now — no matter your level of interactive maturity — since firms with CORE values will benefit from more meaningful interactions with customers and master algorithms for seeding desire. On a broader scale, CORE makes businesses more altruistic and may even conduct Mark Zuckerberg to the Nobel Peace Prize...

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