The Most Contagious Ideas of the Year 2013

Extremely valuable report about most creative and most contagious ideas of 2013.Created by Contagious Communications  in partnership with Fleisman Hillard.

Welcome to the 2013 Most Contagious report, annual review of the trends, technologies and creative innovations that have influenced
brands and shaped the marketing industry over the past 12 months and will continue to evolve in 2014...
The Most Contagious work, ideas and trends of the year, we’ve seen brands further weave themselves into the fabric of consumer culture and address issues that extend beyond the realms of marketing.
Paul Kemp-Robertson

Co-founder and editorial director, Contagious

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The most contagious ideas of the year 2013 by Boris Loukanov

Online Copywriting Manifesto

Impressive text about Copywriting by Dimitri Lambermont, Dutch Online Copywriter

Online Copywriting Manifesto 2013

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Must Read: Definitive Guide to Engaging Email Marketing

A 155 page extremely useful eBook by Marketo

Written By:
Jon Miller - VP of Marketing, Marketo
@jonmiller

DJ Waldow - Waldow Social
@DJwaldow

Additional Contributors:

Dayna Rothman - Content Marketing Manager, Marketo
@dayroth

Caitlin Roberson - Wordisseur

Designed By:

Davis Lee - Creative Director, Marketo

Lynn-Kai Chao - Graphic Designer, Marketo


TABLE OF CONTENTS

• Why Should I Read the Definitive Guide to Engaging Email Marketing?
• Part One: What is Engaging Email?
• Part Two: Trusted
• Part Three: Always Relevant
• Part Four: Conversations, Not Campaigns
• Part Five: Coordinated Across Channels
• Part Six: Strategic - The New Metrics for Email
• Part Seven: Graduating from ESP to Marketing Automation
• Appendix: Email Marketing Experts
• Appendix: Reference Links
• About Marketo

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AD Classic: Scientific Advertising by Claude Hopkins

"Scientific Advertising" by Claude Hopkins (1923)

The free e-book brought to you by The Copywriter’s Roundtable 

Claude Hopkins

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."

David Ogilvy

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The Big Idea: Creating Shared Value

Michael E. Porter is a leading authority on competitive strategy, the competitiveness and economic development of nations, states, and regions, and the application of competitive principles to social problems such as health care, the environment, and corporate responsibility; Generally recognized as the father of the modern strategy field, as has been identified in a variety of rankings and surveys as the world’s most influential thinker on management and competitiveness.He is the Bishop William Lawrence University Professor, based at Harvard Business School. His last visionary concept is about Creating Shared Value (developed together with Mark Kramer)
More info: Boris Domain & Harvard Kennedy School

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