Social Brands - the Future of Marketing?

Really useful eBook by Simon Kemp and "We Are Social"

The brands that actively involve their audiences in the creation of value are best placed to succeed in an evermore connected world.

This eBook presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.

The 8 principles of social brands:

• Social equity drives brand equity
• Communities have more value than platforms
• All your marketing must add value
• Go mobile or stand still
• Evolve from big ideas to leitmotifs
• Move from selective hearing to active listening
• Experiences are the new products
• CSR must evolve into civic engagement

Learn more and...

Download "Social Brands - the Future of Marketing"

The Ultimate Guide to Content Marketing and Influencer Strategy by Traackr

or How to Build Relationships and Create Content That Drive Business Impact 

"Influencer marketing and content marketing can't exist without each other. Without influence, content you produce stays stealth and won’t have impact.

This guide shows you how these two digital marketing practices fit together. It cover how to harness your influencer strategy to inform your content marketing so you’ll know which topics and convfit  ersations have the greatest impact on your objectives."

Download "The Ultimate Guide to Content Marketing & Influencer Strategy"


This eBook is written by Traackr - influencer marketing platform

Read also: "THE MANY FACES OF INFLUENCE" - Traackr’s tips for understanding influencer types and knowing the best ways to engage them.

THE EVOLUTION OF TV - Four e-Books by Google

Think with Google presents: Useful Resourses with Insights for Advertisers, Programmers, and Distributors

As consumers demand anytime, anywhere, any device TV programming, TV is evolving from delivery over the air, satellite, or cable to delivery over the internet. This shift impacts every aspect of the TV ecosystem including programmers, distributors, and advertisers.

Download "7 Dynamics Transforming TV"



Download "Reaching Audiences Across Screens"



Download "The Promise of Programmatic TV"



Download "How TV's Migration to the Cloud Might Upend TV As We Know It"

The Internet of Things - Cool Presentation by Vala Afshar

The Internet of Things (IoT) is simply a concept wherein machines and everyday objects are connected via the Internet. Within the IoT, devices are controlled and monitored remotely and usually wirelessly. IDC predicts that the IoT will include 212 billion things globally by the end of 2020. That sounds like a big number, but for context, in 2014 there are over 10 quadrillion ants on the planet.

Although ants are not yet members of the IoT, Wifi-connected bees are now in development to help with pollination. MIT is working on smart sand that will be able to move and duplicate 3D objects, and Harvard has already developed 1000-robot swarms. Throw in smart dust motes and IDC's 212 billion IoT device estimate begins to look conservative.

The benefits, based solely on products that exist today, let alone the unimagined combinations of emerging capabilities, are tremendous. More than ever the smartphone has become the remote control for life. Data is available at your fingertips on everything imaginable. But there are a number of challenges and disruptions ahead. These challenges include technical issues, business issues, requirements for new and evolving skill sets, legal and legislative difficulties, and social complexities.

See The Presentation:

Internet of Things from Vala Afshar

Vala Afshar is the Chief Marketing Officer for Extreme Networks and Huffington Post and InformationWeek blogger.  He is the author of "The Pursuit of Social Business Excellence".

The Future of Marketing: Six Visionaries Speak

Seth GODIN, John HAGEL, Gavin HEATON, Aditya JOSHI, Marc MATHIEU and Jim STENGEL in conversation with The Economist Intelligence Unit.

Marketo commissioned The Economist Intelligence Unit to provide a roadmap for the future – a future in which marketing is first and marketers play a critical role as stewards of the customer journey. From organizational team design to the importance of engaging customers on a truly personal and 1:1 level – The Economist Intelligence Unit has collected thoughts and ideas from some of the brightest minds in marketing to give marketers the license to lead.

Download The Future of Marketing: Six Visionaries Speak