20 February, 2020

Global Creativity Report 2019 - by Cannes Lions

The leading global resource for benchmarking creativity and effectiveness
with Key Trends & Commentary by WARC

Creativity is Community

Creativity is a unifying force that brings communities together. We see this clearly at Cannes Lions. In 2019 a diverse collective of dedicated experts converged in Cannes to immerse themselves in a rich spread of increasingly diverse creative ideas, and business solutions, from around the globe. Our jurors awarded the very best work and set the creative and effective benchmark for the global industry, from Craft to eCommerce, Sport to Strategy. I’d like to take this opportunity to thank our juries on behalf of every single person who entered.

The published results in this year’s rankings are based entirely on the performance at the Festival. In 2019 we’ve collaborated with our partners at WARC to bring you more in-depth commentary, richer insights and an overview of the key trends and themes that dominated the discussion inside the jury rooms and will go on to help us all navigate the year ahead.

Our analysis, tracked over a significant time period, shows us that the winning work has 26% more people credited than non-winning work. This intelligence tells us that diversity, increased collaboration and a collision of specialisms is driving many of the best performing ideas. Additionally, we found that work that is powered by a long-term collaboration has an award win rate that’s twice the average. Further proof that when we come together, collaborate and forge strong relationships - extraordinary things happen.


Key Trends & Commentary
  • The Communication Track featuring The Titanium Lions
  • The Communication Track featuring The Print & Publishing Lions
  • The Craft Track featuring The Film Craft Lions
  • The Entertainment Track featuring The Entertainment Lions for Music
  • The Experience Track featuring The Creative eCommerce Lions
  • The Good Track featuring The Glass Lions
  • The Health Track featuring The Pharma Lions
  • The Impact Track featuring The Creative Effectiveness Lions
  • The Innovation Track featuring The Innovation Lions
  • The Reach Track featuring The Creative Strategy Lions
The Rankings
  • Specials Awards
  • Brands
  • People
  • Regional
The Grands Prix
  • Grand Prix per Lion

Specials Awards

Download Global Creativity Report 2019

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