How to Make Effective Disclosures in Digital Advertising

Read ".com Disclosure"  by USA Federal Trade Commission

This document provides FTC staff guidance concerning the making of clear and
conspicuous online disclosures that are necessary pursuant to the laws the FTC enforces. It
does not, however, purport to cover every issue associated with online advertising disclosures,
nor is it intended to provide a safe harbor from potential liability. It is intended only to provide
guidance concerning practices that may increase the likelihood that a disclosure is clear
and conspicuous.

Whether a particular ad is deceptive, unfair, or otherwise violative of a
Commission rule will depend on the specific facts at hand. The ultimate test is not the size
of the font or the location of the disclosure, although they are important considerations; the
ultimate test is whether the information intended to be disclosed is actually conveyed to
consumers.

Download ".com Disclosure"  by FTC

Complete Guides to Mobile Advertising and Smartphone Mobile AD Formats

Complete and most recent guides to the latest trends in mobile advertising and how they’ll shape 2015 — from industry thought leaders and ad professionals. 

Published by TapSense 

Authors: Ash Kumar, Daniel Garrett, Diana Boiteux, Gregory Kennedy, Jack Li, JP Johl, Kathie Green, Shawn Aguilar, Simone Miller, Stephanie Johnstone, Thomas Flaherty and Alee Karim

Advertising on mobile devices has taken many forms since its emergence in the late 1990’s. Today, with so many formats, platforms, and devices available, it’s easy for advertisers to get overwhelmed. Many have lots of questions.
Never before have there been so many personal touchpoints to reach a consumer—via smartphones, tablets and, in 2015, wearables. The rise of mobile apps and programmatic buying were some of the most reliably secular mobile industry trends this year.

Download Complete Guides to Mobile Advertising 



Each ad format has its own strengths and weaknesses, and there really is no silver bullet or one-size-fits-all ad format. To help marketers and advertisers navigate through all of this, we put together this Guide to Smartphone Ad Formats.
By providing an in-depth analysis of all of the available options, publishers and advertisers will be able to make informed decisions about the right options for each of them.

Download Complete Guide to Smartphone Mobile AD Formats

A Roadmap to the Future of Marketing

DOLLARS, BITS, AND ATOMS

Report authored by Rob Salkowitz, MediaPlant, director of content and strategy, principal author and investigator

Sponsored by Microsoft

"Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? This paper and forecast map present a high-level view of the changing landscape for marketers. It is the first in a series of five to be released in the coming year, produced by MediaPlant with the support of Microsoft, based on conversations with industry thought leaders, technology innovators, and outside experts."

Download "DOLLARS, BITS, AND ATOMS"

Everything You Need to Know about Programmatic Trading

An IAB Europe White Paper

In a few short years, Programmatic Trading has emerged from the back rooms of digital networks to front and centre in the battle for customer engagement. In recent research1 with WARC and AppNexus, IAB Europe polled more than 600 publishers, advertisers and agencies across the frontline of the advertising industry in Europe, and found that 89% of them believe that Programmatic will have a significant impact on digital advertising; 30% expect it to be dominant!

See also "New research from AppNexus, WARC and IAB Europe identifies drivers and challenges for programmatic advertising"

Download Programmatic Trading White Paper

DIGITAL TRANSFORMATION - A Must Read Report by Altimeter Group

"In an era of “DIGITAL DARWINISM” where technology, society, and business models rapidly evolve, customer experience is often elusive."

The research details what digital transformation is, how companies are embracing change, and the challenges and opportunities that emerge throughout the process. Through a series of interviews with digital strategists and executives at some of the world’s leading brands, The report explores the role of new customer behaviour and disruptive technology in influencing how organizations evolve. The findings represent important trends and goals in digital transformation that benefit all businesses seeking to adapt to digital markets in meaningful ways.

Altimeter Group set out to learn how digital technologies are impacting customer behavior and how businesses are responding to these changes. We learned about the human side of business transformation, the catalysts for heading on a new journey, the challenges these companies face, and the benefits they are starting to realize.

AUTHOR: BRIAN SOLIS, PRINCIPAL ANALYST
Brian Solis (@briansolis) is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker. Solis works with enterprise organizations and technology vendors to research the state and direction of markets, competitors, and customer behavior. Through the use of proven frameworks and best practices, Solis analyzes trends, opportunities, capabilities, and areas for improvement to align new media initiatives with business priorities.

EDITOR: CHARLENE LI, FOUNDER, ANALYST
Charlene Li (@charleneli) is Founder of Altimeter Group and the author of the New York Times bestseller, "Open Leadership". Formerly, Li was Vice President and Principal Analyst at Forrester Research and a Consultant with Monitor Group.

CONTRIBUTING AUTHOR: JAIMY SZYMANSKI, SENIOR RESEARCHER
Jaimy Szymanski (@jaimy_marie) is a Senior Researcher with Altimeter Group. Her research interests lie in social TV, gamification, digital influence, and consumer mobile.

Altimeter is a research and consulting firm that helps companies understand and act on disruption. In addition to publishing research, Altimeter Group analysts speak and provide strategy consulting on trends in digital transformation, social business, data disruption and content marketing strategy.

Download DIGITAL TRANSFORMATION Report