Key Trends in Social Media for 2015

Presentation by Marshall Manson & James Whatley from Social@Ogilvy

At the close of 2013, Marshall Manson, managing director of Social@Ogilvy EMEA, and James Whatley, social media director of Ogilvy & Mather Advertising London, put their heads together and came up with their 2014 trend predictions for the year ahead.

This document outlines a brief review of those ideas as well as a more in-depth look at the thoughts, trends and predictions for next year, 2015.

Download Key Trends in Social Media for 2015

How to Make Effective Disclosures in Digital Advertising

Read ".com Disclosure"  by USA Federal Trade Commission

This document provides FTC staff guidance concerning the making of clear and
conspicuous online disclosures that are necessary pursuant to the laws the FTC enforces. It
does not, however, purport to cover every issue associated with online advertising disclosures,
nor is it intended to provide a safe harbor from potential liability. It is intended only to provide
guidance concerning practices that may increase the likelihood that a disclosure is clear
and conspicuous.

Whether a particular ad is deceptive, unfair, or otherwise violative of a
Commission rule will depend on the specific facts at hand. The ultimate test is not the size
of the font or the location of the disclosure, although they are important considerations; the
ultimate test is whether the information intended to be disclosed is actually conveyed to
consumers.

Download ".com Disclosure"  by FTC

Complete Guides to Mobile Advertising and Smartphone Mobile AD Formats

Complete and most recent guides to the latest trends in mobile advertising and how they’ll shape 2015 — from industry thought leaders and ad professionals. 

Published by TapSense 

Authors: Ash Kumar, Daniel Garrett, Diana Boiteux, Gregory Kennedy, Jack Li, JP Johl, Kathie Green, Shawn Aguilar, Simone Miller, Stephanie Johnstone, Thomas Flaherty and Alee Karim

Advertising on mobile devices has taken many forms since its emergence in the late 1990’s. Today, with so many formats, platforms, and devices available, it’s easy for advertisers to get overwhelmed. Many have lots of questions.
Never before have there been so many personal touchpoints to reach a consumer—via smartphones, tablets and, in 2015, wearables. The rise of mobile apps and programmatic buying were some of the most reliably secular mobile industry trends this year.

Download Complete Guides to Mobile Advertising 



Each ad format has its own strengths and weaknesses, and there really is no silver bullet or one-size-fits-all ad format. To help marketers and advertisers navigate through all of this, we put together this Guide to Smartphone Ad Formats.
By providing an in-depth analysis of all of the available options, publishers and advertisers will be able to make informed decisions about the right options for each of them.

Download Complete Guide to Smartphone Mobile AD Formats

A Roadmap to the Future of Marketing

DOLLARS, BITS, AND ATOMS

Report authored by Rob Salkowitz, MediaPlant, director of content and strategy, principal author and investigator

Sponsored by Microsoft

"Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? This paper and forecast map present a high-level view of the changing landscape for marketers. It is the first in a series of five to be released in the coming year, produced by MediaPlant with the support of Microsoft, based on conversations with industry thought leaders, technology innovators, and outside experts."

Download "DOLLARS, BITS, AND ATOMS"

Everything You Need to Know about Programmatic Trading

An IAB Europe White Paper

In a few short years, Programmatic Trading has emerged from the back rooms of digital networks to front and centre in the battle for customer engagement. In recent research1 with WARC and AppNexus, IAB Europe polled more than 600 publishers, advertisers and agencies across the frontline of the advertising industry in Europe, and found that 89% of them believe that Programmatic will have a significant impact on digital advertising; 30% expect it to be dominant!

See also "New research from AppNexus, WARC and IAB Europe identifies drivers and challenges for programmatic advertising"

Download Programmatic Trading White Paper