The Influencer Marketing Guide for Any Social Network

Basic rules to follow in Instagram, TikTok, YouTube, Pinterest, Twitch, Facebook, Twitter, LinkedIn, Reddit, Clubhouse, Blogs

Very useful guide by MAVRCK - Influencer Marketing Platform

Download The Social Networks Influencer Marketing Guide 

Writing Workbook

 A practical guide to improving the efficiency of content production - by Semrush

"If writing is an art and marketing is a science, then producing high performance marketing content requires a healthy dose of both.

In content marketing, there’s no such thing as a blank page. There’s always a set of business objectives, an audience, a brief, and a strategy just below the surface. Professional content marketers know how to use everything at their disposal to write assets that resonate with their target audiences.

In this workbook, we’ll take you through what it takes to write standout content that achieves real business goals. You’ll work through practical tasks and learn how to develop a content plan, write engagingly, and deliver a ton of value to your audience."

DOWNLOAD "Writing Workbook" 

TIKTOK VS. INSTAGRAM REELS

 Short guide by MAVRCK 

Over the last year, the social media and influencer marketing industries have seen the rise of short-form video platforms and the battle for users. 

Short-form videos allow consumers to spend a lot of time watching… well, very little. While TikTok has reigned for most of that time, uncertainty with the app has given way to competitors like Instagram Reels. Below is a quick comparison of the two platforms.                                                                            

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Build Brilliant Brands

 Advice from 22 of the world's leading marketers - by the Facebook EMEA Client Council

“Build Brilliant Brands” brings together practical advice, insight and opinion from 22 EMEA marketing experts, focusing on the fundamentals of marketing, the current trends shaping the industry, and the things holding us back. In other words: what hasn’t changed in marketing, what’s changing, and what needs to change — the three sections that make up this book.

With 22 voices from some of the most innovative and creative companies, come 22 unique experiences and points of view, each formed through decades of working at the top of the industry."

Nicola Mendelsohn, VP EMEA, Facebook

Download "Build Brilliant Brands"

Two Useful Recourses about Google My Business and Google Reviews

 Google My Business 101 - a guide by Podium 

Local businesses rely on local customers, but local customers have dozens of options on and offline when they make a purchase. Despite all the choices, modern consumers still appreciate the same things— quality, convenience, and customer service. Even though technology has changed people haven’t. Local businesses who meet customer’s expectations will always win. 

This guide outlines everything you need to know about Google My Business—how you can harness its unparalleled strength to generate more website traffic, bolster your reputation, and kick off a new day of explosive growth for your business.

Download  Google My Business 101

Google Reviews 101 - a guide by Podium 

Google Reviews are made up of star ratings (1 to 5 scale) and a written response customers provide about their experience with a local business. For business owners, Google Reviews are a critical component of local marketing. Since Google uses its reviews to influence local search results, mastering Google Reviews will have an immediate impact on the number and types of searches your business shows up for. Beyond local search, Google Reviews have many additional benefits for local businesses.

Download Google Reviews 101